Play-Doh’s ‘Year in Review’ is a comprehensive 2013 recap all made with its modeling clay.
The ‘Year in Play-Doh Moments’ album on Facebook shares moments from the big to the small to the strange. The Play-Doh sculptures include everything from the much-anticipated reunion of 90s boy band N*SYNC to the new addition to the Royal Family, the Cronut craze and of course, a rendition of a fox from one of the top YouTube viral videos from the year, ‘What Does the Fox Say?’
As well as showing a ton of possibilities for what Play-Doh can make in the hands of someone brimming with creativity, this is a really fun way to highlight some of the events that made headlines in 2013.
What Makes This Trend Stand Out
- Modeling Clay Recap
- Opportunity for other modeling clay brands to create their own yearly recaps in a creative and fun way.
- Social Media Scrapbooking
- Potential for social media platforms to offer personalized year in review videos or albums using user-generated content.
- Nostalgic Content Creation
- Chance for brands to tap into nostalgia by creating throwback content like Play-Doh's recap using popular cultural references.
Sectors Adopting This
- Toy Manufacturing
- Toy manufacturers can explore the idea of creating interactive playsets that allow kids to recreate events from a specific year.
- Social Media
- Social media platforms have an opportunity to enhance user engagement by offering personalized recaps or highlight reels of users' social media activities.
- Video Production
- Video production companies can offer services to brands and individuals to create customized annual recaps in a creative and entertaining way.
