The San Pellegrino Three Minutes in Italy Campaign is Remote-Based

 - Aug 14, 2013
References: facebook & psfk
The San Pellegrino Three Minutes in Italy campaign is exactly what it sounds like, it gives people the opportunity to experience Italy in three minutes, even those residing half way across the world. Essentially, it connects people through the use of a robot. This robot is outfitted with an interface that provides viewers with a two-way audio and video connection so they can interact with passersby residing in the village of Taormina in Sicily, Italy.

As per the title of the campaign, the San Pellegrino Three Minutes in Italy experience allows people to control the robot for only three minutes. For those who find that too short a time, they can enjoy a second live experience through a Skybot on Facebook for more stunning views.