SK-II CITY is the first virtual city from prestige skincare brand SK-II and it invites fans to become immersed in an experience that reminds them destiny is in their own hands. The virtual environment was inspired by the streets of Tokyo and it incorporates elements of the brand's Japanese roots with icons like Mount Fuji and Tokyo Tower.
The virtual city is home to six VS Series films that can be viewed as if visiting a communal theater. The series of animated films revolves around the real-life experiences of six Olympic athletes and how they overcame societal pressure. The films explore different facets of societal pressure, namely: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets.
Behind the scenes, fans can also dive deeper by virtually exploring sketches, trivia and special footage.