Star Wars fans are probably already aware about the official Star Wars account created on Instagram a few weeks ago, but now there's another social media account to geek over — the Star Wars Tumblr.
One of the first posts on the account is a GIF of R2D2 scrolling through a projection of Star Wars memes. With this first post, the blog notes: "We promise there won’t be any cat videos…except maybe a nexu or two."
Content posted on the official Star Wars Tumblr account so far ranges from film posters to behind the scenes photos, comic strips and special effect videos. The newest Star Wars film is not set for release until 2015, which seems like lightyears away, but hopefully scrolling through posts on its Tumblr blog will help to pass the time.
Key Themes Behind This Trend
- Virtual Fan Engagement
- Creating official social media accounts for franchises like Star Wars allows for increased fan engagement and interaction, leading to a deeper sense of community.
- Content Variety
- Curating a mix of film posters, behind the scenes photos, comic strips, and special effect videos on a social media platform offers fans a diverse range of content to explore and enjoy.
- Building Anticipation
- Posting exclusive content and updates about upcoming releases on platforms like Tumblr helps to build anticipation and maintain fan interest during the long wait between new film releases.
Where This Applies
- Entertainment
- The entertainment industry can leverage social media platforms to create a strong online presence and foster deeper connections with fans.
- Marketing
- Utilizing diverse content on social media platforms allows marketers to engage with their target audience in unique and creative ways.
- Film Production
- Film production companies can use social media to build anticipation and generate buzz around upcoming releases, keeping audiences engaged during the pre-release period.
