This freaky AMC apocalypse guerilla marketing tactic was done on the streets of New York to help promote and encourage the comeback of the show called 'The Walking Dead.' It is no longer being aired as the contract between Dish Network and AMC was not renewed. However, despite this fact, the company wants to see the show back on the air, and decided to devise a creative and memorable scheme.
AMC dressed people up from head to toe in zombie attire, and released them onto the streets; however, the zombies appeared as if they were going about their daily activities. Most of the on-lookers were horrified and confused as to what they were up to, but nonetheless, these spectators were in for a day they wouldn't soon forget.
Ambient Zombie Stunts
More Stats +/-
Cadbury Guerilla Marketing
Guerilla Marketing Trickery
Guerrilla Obesity Awareness Campaign
Guerilla Gardening Tools
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.