Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery man in your peep hole.
Implications - Targeting consumers in unexpected places is a great way for businesses to get noticed. Advertisements like the featured Papa Johnâ€™s ad is a great way to create consumer buzz and will likely profit the company. When ads affect people, people are going to talk about them with friends and coworkers, who will then keep spreading the word. The fastest way for something to go viral is through word of mouth.
Papa John's Guerilla Ad
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