As Taco Bell Ads Fight Off the Beef Allegations
Francis Tiangson — January 28, 2011 — Marketing
This week, Taco Bell ads have been pushed out by the fast food franchise in response to the allegations that its meat filling isn't beef.
This top list covers a wide range of innovative food advertising, from burger bumvertising to controversial ad campaigns. Hopefully, the Taco Bell ads will help the food giant get out of this mess.
Implications - Advertisements have had to become unique in order to stand out against others, especially if the advertising is in a large category such as food. Ideas such as mischievous junkfood ads, billboards made of lettuce and overly stimulating ads have proven to be effective when reaching consumers regardless if it was positive or negative.
This top list covers a wide range of innovative food advertising, from burger bumvertising to controversial ad campaigns. Hopefully, the Taco Bell ads will help the food giant get out of this mess.
Implications - Advertisements have had to become unique in order to stand out against others, especially if the advertising is in a large category such as food. Ideas such as mischievous junkfood ads, billboards made of lettuce and overly stimulating ads have proven to be effective when reaching consumers regardless if it was positive or negative.
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