This ad for Burger King New Zealand certainly catches your attention. They are promoting $2 off a purchase at the Burger King located at the last stop before drivers hit the new Northern Gateway.
The campaign also seems to suggest it would be a good idea to show the ad to the toll collector when asked to fork over $2.
We have seen many ads in the past with different objects or body parts forming the middle finger, but I must admit that it never really gets old, especially when a sense of humor is involved.
The ad was created by advertising agency Y&R Auckland, New Zealand with creative direction by Vaughn Davis and David Bell. The copywriting is by Richard Loseby.