New Zealand Burger King Ad Gives Gateway Tolls the Finger
Vincent Salera — February 5, 2009 — Marketing
References: adsoftheworld
This ad for Burger King New Zealand certainly catches your attention. They are promoting $2 off a purchase at the Burger King located at the last stop before drivers hit the new Northern Gateway.
The campaign also seems to suggest it would be a good idea to show the ad to the toll collector when asked to fork over $2.
We have seen many ads in the past with different objects or body parts forming the middle finger, but I must admit that it never really gets old, especially when a sense of humor is involved.
The ad was created by advertising agency Y&R Auckland, New Zealand with creative direction by Vaughn Davis and David Bell. The copywriting is by Richard Loseby.
The campaign also seems to suggest it would be a good idea to show the ad to the toll collector when asked to fork over $2.
We have seen many ads in the past with different objects or body parts forming the middle finger, but I must admit that it never really gets old, especially when a sense of humor is involved.
The ad was created by advertising agency Y&R Auckland, New Zealand with creative direction by Vaughn Davis and David Bell. The copywriting is by Richard Loseby.
Trend Themes
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Humorous Resistance Ads — More companies may start using humorous advertising to prompt resistance to new or unpopular policies.
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Print Advertising — Despite the shift to digital advertising, print advertising can still be effective and make a strong impact.
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Directing Traffic — Businesses may invest more in directing traffic to specific locations or online pages to increase foot or website traffic.
Industry Implications
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Fast Food — Fast food companies can utilize humorous advertising to attract new customers and increase sales.
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Advertising — The marketing industry can invest in print advertising to reach audiences and create compelling campaigns.
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Transportation — Businesses in the transportation industry can invest in tactics to direct traffic to specific routes or toll locations to increase revenue.
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