Wendy's Meatatarians Unite Commercial
Marissa Brassfield — August 28, 2008 — Lifestyle
References: meatatariansunite & aht.seriouseats
Wendy's is taking on the health-food trend with a marketing campaign aimed at 'meatatarians' -- individuals who are, per the MeatatariansUnite website, "...meat lovers and eaters whose goal is to eat meat, and only meat, without the inclusion of other non-meat products, while celebrating meat with the utmost regard."
The viral ad campaign features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians."
The viral ad campaign features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians."
Trend Themes
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Meatatarian Movement — Opportunity to create products and services that cater specifically to individuals who only consume meat.
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Anti-health Food Marketing — Opportunity for brands to target consumers who are resistant to the health food trend and embrace indulgence.
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Viral Advertising Campaigns — Opportunity to leverage viral marketing strategies to create buzz and engage with target audiences.
Industry Implications
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Fast Food — Disruption opportunity for fast food chains to develop meat-focused menu options that cater to the Meatatarian movement.
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Meat Suppliers — Opportunity for meat suppliers to promote and market their products to the growing segment of consumers who identify as Meatatarians.
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Creative Advertising — Opportunity for advertising agencies to create attention-grabbing campaigns that challenge societal norms and generate viral traction.
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