The McDonald's gay commercial is a first for the fast food company; however, it has been released solely in France. The ad campaign is dubbed 'Come as you are,' or in its original language, 'Venez comme vous êtes.' The commercial shows a welcome alternative to its typical nuclear family advertising commercials.
What do you think of the McDonald's gay commercial? Do you find it particularly progressive for the fast food giant? Or just a marketing ploy?
What's Driving This Trend
- LGBTQ+ Inclusive Advertising
- There is an opportunity for businesses to be more inclusive in their advertising campaigns, particularly towards the LGBTQ+ community.
- Targeted Marketing
- Businesses can cater to specific demographics by creating targeted marketing campaigns that speak to their unique experiences and identities.
- Global Branding
- Expanding marketing efforts to international markets can diversify a brand's reach and appeal to a wider audience.
Who This Affects Most
- Fast Food
- Fast food companies can promote inclusivity and target a wider audience through diverse advertising campaigns.
- Marketing and Advertising
- Marketing and advertising agencies can assist businesses in creating targeted ad campaigns that feature diverse representation in order to expand their customer base.
- Global Business
- Global businesses can benefit from embracing diverse advertising campaigns that resonate with international audiences and increase brand awareness in new markets.
