Promotional France-Only QSR Sandwiches

The McDonald's France McBaguette Returns for a Short While

The McDonald's France McBaguette has been reintroduced by the brand as part of a promotional tie-in to coincide with the release of the third season of the Netflix original series Emily in Paris. The sandwich is featured in the show when the titular character visits a McDonald's location and has been brought back for fans or curious foodies alike to try out. The sandwich features a baguette bun topped with two beef patties, two slices of Emmental cheese, lettuce, old-fashioned mustard sauce and a finishing of dijon mustard.

The McDonald's France McBaguette can be ordered as part of a meal that includes a medium side of your choosing along with a medium drink and two macarons for dessert.

Image Credit: McDonald's France

Pop-culture Tie-in Promotions
Brands can create limited edition products that are featured in popular movies or TV shows to generate interest and increase sales.
Regional Menu Offerings
Chain restaurants can attract customers by offering menu items that are unique to a specific region or country.
Innovative Sandwich Combinations
Food companies can experiment with new sandwich ingredients and combinations to create exciting and original products that stand out in the market.

Industries Being Reshaped

Fast Food
Fast food chains can capitalize on pop culture tie-ins to promote their brand and generate interest in their menu offerings.
Entertainment
TV and movie producers can work with food brands to feature specific products in their shows or movies for promotional purposes.
Food and Beverage
Food and beverage companies can create unique and innovative menu items that appeal to consumers looking for new and interesting food experiences.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 60%
Freshness 15%