These examples of upscale fast food show that grease-stained paper bags, brightly-colored plastic trays and flimsy boxboard containers just don't cut it any more. Although some brands have embraced the concept of upscale fast food packaging, it does not mean that the items on its menu have to change.
Presentation is everything and a simple way to give a burger or a container of fries a makeover is with the aid of a brand new package. A prime example of this is a bold typographic packaging developed for 7-11 sandwiches and salads.
To match the refinement of these packages, several brands are overhauling restaurant interiors to match. The McCafé in Guatemala is an excellent example of a place that you wouldn't expect to serve fast food.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 93%
Freshness 8%
