Whopper Virgins Choose Between Burger King & McDonald's B
References: whoppervirgins & youtube
In addition to the funky Burger King cologne, BK has unleashed a documentary-style commercial in which a Burger King traveled to remote spots all over the world to find people who have never tasted a burger and have never been exposed to burger advertising before to prove their Whopper is the best.
Those burger ‘virgins’ are then offered a Burger King Whopper and a McDonald’s Big Mac. The above abbreviated spot shows the ones who chose the Whopper as the best tasting burger.
However, the extended spot (almost 8 minutes) below surprisingly shows both people who prefer one of the burgers, and those who had no preference.
The ‘commercial’ was directed by Stacy Peralta for ad agency Crispin Porter + Bogusky.
Those burger ‘virgins’ are then offered a Burger King Whopper and a McDonald’s Big Mac. The above abbreviated spot shows the ones who chose the Whopper as the best tasting burger.
However, the extended spot (almost 8 minutes) below surprisingly shows both people who prefer one of the burgers, and those who had no preference.
The ‘commercial’ was directed by Stacy Peralta for ad agency Crispin Porter + Bogusky.
Trend Themes
-
Documentary-style Comparevertising — Exploring the use of documentary-style commercials to showcase product comparisons.
-
Burger 'virgins' — Targeting individuals who have never tasted a burger or been exposed to burger advertising before.
-
Preference Vs. No Preference — Highlighting the diversity of consumer preferences for different burger brands.
Industry Implications
-
Fast Food — The fast food industry can leverage documentary-style comparevertising to differentiate their products and appeal to new customers.
-
Advertising — Advertising agencies can embrace the concept of using real people and documentary-style approaches to create impactful commercials.
-
Market Research — Consumer research firms can study the preferences and behaviors of burger 'virgins' to better understand the impact of advertising on consumer decision-making.
3.8
Score
Popularity
Activity
Freshness
