In addition to the funky Burger King cologne, BK has unleashed a documentary-style commercial in which a Burger King traveled to remote spots all over the world to find people who have never tasted a burger and have never been exposed to burger advertising before to prove their Whopper is the best.
Those burger ‘virgins’ are then offered a Burger King Whopper and a McDonald’s Big Mac. The above abbreviated spot shows the ones who chose the Whopper as the best tasting burger.
However, the extended spot (almost 8 minutes) below surprisingly shows both people who prefer one of the burgers, and those who had no preference.
The ‘commercial’ was directed by Stacy Peralta for ad agency Crispin Porter + Bogusky.
More Stats +/-
Comics to Promote Coffee
Unicorn-Themed Pudding Snacks
Travel-Ready Summer Shorts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.