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64 Examples of Aphotic Branding

From Perceptive Packaging to Occult Inspired Bottle Desings

— May 21, 2014 — Marketing
These examples of dark and edgy branding range from occult-inspired wine bottle designs to sinister coffee packaging. Embracing one's dark side, the marketing concepts often reject traditional design ideals, choosing instead to
to shock consumers both visually and conceptually.

Whether referencing religious themes or gaining inspiration from society's current obsession with witch culture, these examples of dark and edgy branding go against the grain.

The sleek and sophisticated designs are often featured in a monochromatic palette rather than an over-saturated one. If infused with color, the designs keep bold hues to a minimum and display them as accents to black-and-white elements. Blood, skull iconography and even insect illustrations make up some of these most memorable branding designs.
6.4
Score
Popularity
Activity
Freshness
63
Heart-Bursting Java Beans
Heart-Bursting Java Beans
Death Wish Coffee Serves Up a Mind-Buzzing Brew
<
62
Decadent Hotel-Branded Desserts
Decadent Hotel-Branded Desserts
The Ritz Carlton Cake Provides a Taste of the Hotel's Quality
<
61
Satanic Brews
Satanic Brews
Occulter Creates a Collection of Black Metal-Inspired Teas
<
60
Curious Creature Packaging
Curious Creature Packaging
The Peat Monster Features an Intricate and Slightly Scary Label
<
59
Fiery Literary Brews
Fiery Literary Brews
Crime and Punishment Beer is Made with Hot Peppers
<
58
Crucified Contemporary Campaigns
Crucified Contemporary Campaigns
These 'Museum MADRE' Ads Will Gather Attention
<
57
Voodoo-Inspired Scents
Voodoo-Inspired Scents
Erzulie's Boutique Offers the Perfect Perfumes for Halloween
<
56
Darkly Metallic Beauty Lines
Darkly Metallic Beauty Lines
The Tesori D'oriente Hammam Packaging is Arabic-Inspired
<
55
Gothic Lip Glosses
Gothic Lip Glosses
This Gothic Lip Gloss from SteamBath Factory is Hauntingly Sweet
<
54
Bewitching Eco-Bags
Bewitching Eco-Bags
Houdini's Shop of Magic Tricks and Misdirections Bag is Allusive
<
53
Playing Card Calendars
Playing Card Calendars
MM Identity Lab Creates a Zodiac Calendar with a Dual Purpose
<
52
Tentacled Pirate Packaging
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
<
51
Inkblot Skull Wine Packaging
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
<
50
Darkly Branded Beer
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
<
49
Dangerous Insect-Clad Packaging
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
<
48
Macho Monochromatic Beer Coasters
Macho Monochromatic Beer Coasters
These Illustrated Beer Coasters Aid in Bro-Bonding
<
47
Alcoholic Bomb Branding
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
<
46
Viking-Inspired Beer Branding
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
<
45
Royal-Inspired Tea Branding
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
<
44
Suggestive Bedding Branding
Suggestive Bedding Branding
The Dirty Linen Packaging is Unabashedly Playful
<
43
Real Dead Bunny Billboards
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
<
42
Masculine Grooming Boxes
Masculine Grooming Boxes
The T&D Stash Box Mixes Old World Charm with Modern Grooming Essentials
<
41
Exquisite Opulent Brewery Branding
Exquisite Opulent Brewery Branding
The Brassneck Brewery Visual Identity is Sophisticated and Bold
<
40
Perceptive Alcohol Branding
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
<
39
Sacred Beer Branding
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
<
38
Bloody Branding
Bloody Branding
Touch Brands Themselves With a Unique Message
<
37
Gothic Alcohol Branding
Gothic Alcohol Branding
Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions
<
36
Church Confessional Wine Boxes
Church Confessional Wine Boxes
Padre Divino Packages its Product in Religious Containers
<
35
Cruciform Beverage Branding
Cruciform Beverage Branding
L'Ermita Beer Packaging Reduces Romanesque Symbolism to the Cross
<
34
Blooming Skull Booze Packaging
Blooming Skull Booze Packaging
Dearly Beloved Wine Sports a Dark Yet Playful Label
<
33
Armored Beverage Branding
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
<
32
Mythical Woman Soap Packaging
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
<
31
Fallen Angel Alcohol Packaging
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
<
30
Hair-Raising Treat Branding
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
<
29
Blackout Booze Branding
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
<
28
Dripping Brew Branding
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
<
27
Alcoholic Moonlit Packaging
Alcoholic Moonlit Packaging
The Midnight Moon Moonshine Bottles are Dark and Mysterious
<
26
Celestial Cheese Branding
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
<
25
Cement-Encased Soap
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
<
24
Twisted Beverage Branding
Twisted Beverage Branding
Millesime Champagne Packaging Elegantly Expresses the Grape Blend Within
<
23
Non-Committal Tattoo Kits
Non-Committal Tattoo Kits
Makeup Company Sephora Has a New Temporary Body Ink Applicator
<
22
Black Booze Bottles
Black Booze Bottles
Mother's Ruin Gin Boasts Bold and Dark Packaging
<
21
Couture Lipstick Branding
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
<
20
Gothic Scents
Gothic Scents
Black Phoenix Alchemy Lab Creates Dark-Sided Perfumes
<
19
Skull-Adorned Bean Branding
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
<
18
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
<
17
Suave Coffee Branding
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
<
16
Bull-Branded Bodycare
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
<
15
Literary Fragrances
Literary Fragrances
Scent Stories Gets Inspired by Classic Grim Tales
<
14
Supernatural Spirit Branding
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
<
13
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
<
12
Sophisticated Pizza Packaging
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
<
11
Metal-Bound Beverages
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
<
10
Dark Magic Booze Branding
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons
<
9
Elegant Antidote Branding
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
<
8
Cement-Coated Containers
Cement-Coated Containers
A Concrete Bottle Surface Covers Wine with an Unexpected Cloak
<
7
Modern Apothecary Packaging
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
<
6
Starry Night Bottles
Starry Night Bottles
Meteor Wines by White Fences Vineyard Take You Away into the Dark Universe
<
5
Sinister Cigarette Packaging
Sinister Cigarette Packaging
Anti Smoking Campaign Extinguishes Marlboro's Sales
<
4
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
<
3
Elegant Jam Jar Branding
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
<
2
Punk Hello Kitty Couture
Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
<
1
Medicinal Liquor Branding
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
<