These examples of dark and edgy branding range from occult-inspired wine bottle designs to sinister coffee packaging. Embracing one's dark side, the marketing concepts often reject traditional design ideals, choosing instead to
to shock consumers both visually and conceptually.
Whether referencing religious themes or gaining inspiration from society's current obsession with witch culture, these examples of dark and edgy branding go against the grain.
The sleek and sophisticated designs are often featured in a monochromatic palette rather than an over-saturated one. If infused with color, the designs keep bold hues to a minimum and display them as accents to black-and-white elements. Blood, skull iconography and even insect illustrations make up some of these most memorable branding designs.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
