With Holy Belle Moonshine packaging, the notion of illicitly distilled whiskey is given a touch of feminine charm. The jam jars maintain that under-the-table idea, yet they would simultaneously look quite fitting in a mother's kitchen.
Joyce Russell's task was to create a branding and bottling strategy for North Georgia's Holy Mountain Distillery. The aim was to suggest the product's artisan nature and to shroud it in a sense of mystery. The first goal was accomplished beautifully with the choice of common mason jars and the incorporation of handwritten text on the label. The second was achieve with the the use of dark ink and the inclusion of a little black book of cocktail recipes. Holy Belle Moonshine packaging is finished off fetchingly in a little wooden box with country-style straw padding.