Crucified Contemporary Campaigns

'Yes I AM' advertising agency in Rome, Italy released the campaign for one of its country's contemporary art museums in Naples; however, these 'Museum MADRE' ads created some controversy due to its contents. With the concept that contemporary art is modernity mixed with freedom of artistic abilities and freedom of speech, this response was exactly what the agency was aiming to receive.

The darkly comical 'Museum MADRE' ads can provoke, inspire and gather many of the artistic communities not only in Italy, but internationally as well.