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The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo

 - Oct 21, 2011
References: tomatdesign.ru & lovelypackage
What better way to highlight the dark quality of a beer than to make its packaging and branding design completely monochromatic and opaque like the Tomat Design ‘JC’ lager? This limited edition design was customized for an SPI Group company event, and the result is tempting and alluring.

Elegant and provocative, the JC black bottles and logo give this product a distinguished look. The extra strength and dark component of the drink is the main theme of this concept, which is the reason why the container is dressed in ebony from head to toe. The French winemaker Jean Claude had the honor to participate in the project, and one of his major contributions is the font inspired by white ropes, which comes from his passion for yachting.     

The Tomat Design ‘JC’ package is minimalist, but strong like its liquor.