Hushh Stewards is Designed Around the Concept of Secrets as a Sin
Jamie Danielle Munro — April 12, 2014 — Marketing
References: behance.net & packageinspiration
This soap packaging by Rosie Gopaul for Hushh Stewards is centred around the idea that keeping secrets is a sin. In order to convey this idea, the designer used various mythical women: "The Golden Child, The Flower Face, The Egyptian Virgin, The Divine Witch and The Other Liberator," as stated on Package Inspiration. A short story also comes with the package to learn about this person's secret-holding sins.
Another interesting point with Hushh Stewards is how it's also a jewelry company. Usually soap and jewelry don't go together, but the creatives behind the business decided to break this mould and try something different. The result is a great design both with the packaging and the product.
Another interesting point with Hushh Stewards is how it's also a jewelry company. Usually soap and jewelry don't go together, but the creatives behind the business decided to break this mould and try something different. The result is a great design both with the packaging and the product.
Trend Themes
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Mythical Women Packaging — Exploring the use of mythical women in packaging designs offers opportunities to create unique and captivating product experiences.
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Narrative Packaging — Integrating storytelling elements into packaging designs can enhance brand storytelling and create deeper connections with consumers.
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Unconventional Product Pairings — Combining seemingly unrelated products, like soap and jewelry, can create new market opportunities and challenge traditional industry norms.
Industry Implications
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Soap Manufacturing — Soap manufacturers can leverage storytelling and mythical themes in packaging to differentiate their products and enhance brand storytelling.
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Jewelry Retail — Jewelry retailers can explore unconventional product combinations, like soap and jewelry, to offer unique and unexpected shopping experiences.
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Packaging Design — Packaging designers have the opportunity to create innovative and immersive packaging experiences by incorporating narratives and unconventional product pairings.
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