From Heritage Cheese Branding to Package-Inspired Merchandising
Rebecca Byers — August 28, 2015 — Lifestyle
Proving that different cheeses call for different marketing strategies, these examples of cheese branding and packaging highlight a variety of innovations within the dairy industry.
While many brands adhere to the progression of artisan-inspired branding that aligns the product with ideas regarding traditional and heritage, others aim to position their product as an elegant and refined indulgence. With some brands even employing tactile packaging infused with a sense of whimsy, there are clearly varying audiences to which each product is being marketed.
Brown paper packaging with typographic designs elevate the product to farmer's market status, inspiring feelings of trustworthiness and familiarity in the product. Conversely, sleek, futuristic packaging like that which turns to astronomy for inspiration seek to highlight the customer experience as one of otherworldly elegance.
While many brands adhere to the progression of artisan-inspired branding that aligns the product with ideas regarding traditional and heritage, others aim to position their product as an elegant and refined indulgence. With some brands even employing tactile packaging infused with a sense of whimsy, there are clearly varying audiences to which each product is being marketed.
Brown paper packaging with typographic designs elevate the product to farmer's market status, inspiring feelings of trustworthiness and familiarity in the product. Conversely, sleek, futuristic packaging like that which turns to astronomy for inspiration seek to highlight the customer experience as one of otherworldly elegance.
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