The Maffra Cheese Company is an Australian heritage brand producing a range of premium mature cheddar. The product range is presented in dynamic packaging designed by the Brand Society. Included in the visual identity created by the Brand Society was an overhaul of the brand's web presence.
The dynamic packaging for the Maffra range was designed to reflect the hyper-specific cultivation process and drew inspiration from the brand's founder, chemist Ferial Zekiman. The brand's classic European roots are also reflected through the bright stripes and gold lettering in its logo.
The Maffra Cheese Company is located in Gippsland's dairy country and has a reputation as one of the finest producers in Australia, a designation artfully reflected in the visual branding.
Heritage Cheddar Packaging
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Graphical Rural Packaging
Kid-Friendly Dairy Packaging
Mandala-Like Cheese Branding
Heart-Shaped Cheese Branding