Little Twig Farm's Cheese Packages Are Playfully Presented
Laura McQuarrie — July 24, 2014 — Lifestyle
References: thedieline
Student Xiao Han's 'Little Twig Farm' is an adorable and unusual cheese package that takes the shape of different farm animals.
To transport home, the cheese blocks are protected in a wooden box, from which wooden shapes can be popped out and pieced together to form an animal-shaped cradle to display the cheese blocks on. Although the wrapping on the cheese is really simple, using only paper and string, the pop-out wooden cows, goats and sheep are a playful way to elevate the product, as well as play on the brand's name by having consumers snap apart the wooden pieces like twigs. The boxes are loaded with information on the farm and since the crates have an interactive element to them, it's far more likely that a consumer will be interested in finding out more about the origins of the cheeses.
To transport home, the cheese blocks are protected in a wooden box, from which wooden shapes can be popped out and pieced together to form an animal-shaped cradle to display the cheese blocks on. Although the wrapping on the cheese is really simple, using only paper and string, the pop-out wooden cows, goats and sheep are a playful way to elevate the product, as well as play on the brand's name by having consumers snap apart the wooden pieces like twigs. The boxes are loaded with information on the farm and since the crates have an interactive element to them, it's far more likely that a consumer will be interested in finding out more about the origins of the cheeses.
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