The Blacksticks Blue cheese line from Butlers has enlisted the help of branding design duo Nik and Carole.
The Blacksticks Blue cheese brand needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’."
The packaging's clean-cut and modern look has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company.