The Blacksticks Blue cheese line from Butlers has enlisted the help of branding design duo Nik and Carole.
The Blacksticks Blue cheese brand needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’."
The packaging's clean-cut and modern look has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company.
Blacksticks Blue Packaging has Clean-Cut Graphics
Carly Foy — May 16, 2011 — Art & Design
References: nikandcarole & lovelypackage