This gorgeous packaging for Garrotxa's cheese wheels was designed by US-based student Flora Cruells Benzal, as part of a school project. For this design, the branding was designed around the cheese that is produced in Garrotxa, a mountainous region of Catalunya.
Emphasis was put on the origin of the cheese itself, sourcing inspiration from iconic Catalonian architecture and design elements, like stained glass windows. This comes across beautifully on the cheese packaging, which has a radiant mandala-like patterning on it.
The labelling adopts a darker color, a reference to the way the cheeses are covered with ash to enhance its flavoring. Although the colors are rich and ashy, they contrast beautifully with the bright red wrapper that protects the cheese wheels.
Key Themes Behind This Trend
- Stained-glass Branding
- Opportunity for brands to incorporate stained glass-inspired designs into their packaging, creating visually stunning products with a touch of artistry.
- Cultural-inspired Packaging
- Opportunity to draw inspiration from specific cultures and regions to create packaging that reflects the origin and heritage of the product, appealing to consumers' desire for authentic experiences.
- Contrasting Colors
- Opportunity to use contrasting colors in packaging design to create visually striking products that catch consumers' attention on store shelves.
Where This Applies
- Food Packaging
- Opportunity for food companies to update their packaging designs using unique and visually appealing concepts, enhancing the product's attractiveness and brand image.
- Artisanal Cheese
- Opportunity for artisanal cheese producers to differentiate their products through creative and culturally-inspired packaging designs, appealing to consumers' desire for premium and artisanal products.
- Design and Branding
- Opportunity for design and branding agencies to offer innovative packaging solutions that integrate cultural elements, creating visually impactful designs that resonate with consumers.
