Designed by creative agency Buddy, this range of Tesco Soft Cheese packaging is playful in its reference to nursery rhymes. Using soft pastel hues and the cartoon image of a cow jumping over the moon, the packaging design succeeds in appealing to both children and adults.
The Tesco Soft Cheese line includes a range of cheese dippers, processed cheese slices, cream cheese spread and more. Since many of the items come in several flavors, the packaging range features each whimsical design in several colors.
By ensuring the Tesco Soft Cheese line appeals to chidlren through its packaging, the supermarket brand is able to position itself as the fuss-free route for children, who are notoriously picky eaters. By aligning the product with comforting images inspired by nursery rhymes, Tesco can appear fresh while also fun.
What's Driving This Trend
- Playful Packaging Design
- Creative and whimsical packaging designs that appeal to the emotions of consumers, particularly children.
- Brand Differentiation Through Packaging
- Using unique and eye-catching packaging can help companies stand out in a crowded market and attract new customers.
- Targeting Picky Eaters
- Developing packaging and marketing strategies that specifically appeal to children can help businesses tap into a lucrative market segment of picky eaters.
Who This Affects Most
- Food and Beverage Packaging
- Continued innovation in food and beverage packaging, with a focus on creating visually appealing and engaging designs.
- Supermarket and Retail
- Retailers can leverage innovative packaging design strategies to differentiate their products and attract customers.
- Child-centric Food Products
- The food industry can develop and market products with packaging and branding that specifically targets children and their preferences.
