Sure, I know the moon isn't physically made out of cheese, but Tim Sumner's packaging design for a fictional cheese product at least lets me pretend that the famous nursery rhyme is true. Wrapped around a circular slab of cheese is Sumner's ingenious creation, which features the moon in its various phases. More importantly, if you were to see this in a supermarket, you wouldn't know what it was exactly, but you would know you just had to own it. That's marketing at its best.
Each moon phase featured on this Tim Sumner packaging represents the strength of the cheese, with the crescent moon being the lightest and the full moon being the strongest in flavor.
Implications - Consumers are appreciative of packaging with pop culture and literary allusions because it engages them on a cognitive level, something generic branding often forgoes. Corporations looking to gain an edge over their competition may consider packaging products with elements that engage consumers intellectually.
Inner Beauty Branding
Fallen Foliage Branding
Fauvist Beverage Branding
Squeezable Snack Branding
Goddess Bottle Branding
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.