It's true that presently and historically, alcohol has been used to alleviate symptoms of strep throat and the like, so it's not a totally unusual idea to make Supperclub Vodka packaging look like liquid medicine bottles.
The simplistic elixir branding takes two opposing forms, each to contain either the brand's Virgin White or the Dark Black brews. Both are labeled with a single bold "S," copyright, making them look somewhat innocent. Each is marked in a shade contrasting to its contents.
On the theme of duality, part of the marketing scheme involved a video which compared darkness to lightness. In the same way, one can draw a parallel to the ideas behind alcohol and medicine, where Diddo's branding of Supperclub Vodka packaging asks you if either beverage represent virtue or vice.
Key Themes Behind This Trend
- Simplistic Elixir Branding
- Exploring packaging designs that resemble medicine bottles creates an opportunity for unique branding in the alcohol industry.
- Dualistic Marketing Schemes
- Using contrasting themes and visual comparisons between darkness and lightness can attract consumer attention and create a memorable brand experience.
- Alcohol-medicine Crossover
- Blurring the lines between alcohol and medicine can create a niche market for products that offer both relaxation and perceived health benefits.
Where This Applies
- Alcohol Packaging
- The alcohol packaging industry can benefit from innovative designs that stand out and differentiate brands.
- Marketing and Advertising
- Developing creative marketing strategies and visual campaigns that play with contrasting themes can help businesses capture consumer attention.
- Crossover Products
- The intersection of the alcohol and medicine industries can lead to the creation of unique products that cater to consumers seeking a blend of relaxation and remedy.
