1911 Established Distillery's comprehensive brand refresh includes redesigned packaging and a new flavored vodka expression — the Loganberry Vodka. The New York-based spirits producer collaborated with design specialists to create a more contemporary visual identity for its product line, utilizing direct-to-glass printing technology to achieve a clean, vibrant aesthetic.
1911 Established Distillery's Loganberry Vodka pays homage to a regional fruit that is a favorite among locals. The loganberry is known to be a hybrid of raspberries and blackberries accidentally created in the late 19th century. This expression is sure to offer cocktail enthusiasts a unique flavor profile that blends tart and sweet notes.
In addition to the packaging overhaul and the Loganberry Vodka, 1911 Established Distillery also launched a branded Social Club, which has limited availability and targets dedicated spirit connoisseurs.
Image Credit: 1911 Established Distillery
Why This Trend Is Growing
- Direct-to-glass Printing
- The adoption of direct-to-glass printing by beverage brands is revolutionizing packaging aesthetics with cleaner and more vibrant designs.
- Localized Flavor Innovations
- Introducing spirits that feature regional fruits, such as loganberry, captures local culture and offers consumers unique taste experiences.
- Limited-edition Social Clubs
- The emergence of exclusive branded social clubs targets committed consumers, enhancing brand loyalty through curated experiences.
- Modernized Spirits Branding
- The trend of modernizing spirits branding involves incorporating fresh design elements that resonate with contemporary consumer preferences.
Industries Being Reshaped
- Beverage Manufacturing
- In the beverage manufacturing industry, incorporating modern design printing technologies is shifting traditional packaging approaches.
- Alcoholic Beverage Distribution
- Distributors focusing on unique, locally inspired alcoholic beverages are expanding their product offerings to meet niche market demands.
- Experiential Marketing
- The experiential marketing industry is tapping into the potential of exclusive clubs to create personalized and memorable brand interactions.
