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A Concrete Bottle Surface Covers Wine with an Unexpected Cloak

 - May 9, 2013
References: rememberthelion & notcot.org
Depending on the product, glass, paper or plastic tend to make the most common containers. This Concrete Bottle Surface scheme is part of a brand identity overhaul that introduces a very popular material to a very unusual purpose.

Transparent glass flasks with a swing-top caps contain varieties of dark beer and red wine. You would usually expect to get a glimpse of the beverage inside; however, these vessels have been coated almost entirely with a thick and opaque substance. Taking dark charcoal and ashen shades, the material is actually a rough mixture of sand and cement with a matte and grainy texture.

Interestingly, Remember the Lion found a way to include paper labels in the design of Concrete Bottle Surface packaging. The rectangular stickers look untouched by the embossed construction material that surrounds them.