Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Touch Brands Themselves With a Unique Message
Touch Branding had a challenge when it came to branding themselves as a company. They had to create a memorable campaign that would draw the attention of advertising agencies.
With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.
Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.
With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.
Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.
