There is one thing that is evident throughout these examples of energy drink packaging: vibrant colors. A close second is busy patterns. Since they are attempting to convey the idea of an energy boost through these designs, it is only natural they would revolve around such qualities. The whole minimalist route would be a little too blase.
Yet aside from these aspects, these examples of energy drink packaging provide quite a range of inspiration. Some take their ingredients literally. For instance, a cannabis-infused drink is interpreted with a vibrant green can and plant logo. Others take a pop culture route to attract a more youthful audience. Some of the designs are playful, others are psychedelic and the rest fall somewhere in between. Either way, they are all noticeable from a mile away.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
