The Samuride natural energy drink is a new addition to the Japanese market, set to go head-to-head with fierce competitors, such as well-known and established brands like Red Bull and Monster.
However, aside from the Samuride's very apparent samurai-inspired branding, its ingredients are also quite an important factor in what may help it overtake the rival drink companies.
The beverage by House Wellness Foods contains ingredients that have long been used for rejuvenation, such as ginger, ginseng, aralia and star anise. House Wellness Foods also notes that samurai warriors used to crush star anise into their helmets before battle, so that the scent would give them strength. Now, Samuride is set to deliver a boost of all of these revered ancient ingredients with its modern and natural energy drink.