Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Handcrafted Energy Drinks

Bad Ass Coffee of Hawaii Launched Three Naturally Energizing Beverages

— April 26, 2023 — Lifestyle
Bad Ass Coffee of Hawaii newly introduced a trio of handcrafted energy drinks that deliver "caffeinated energy without the coffee flavor." These new premium products are powered by adaptogenic botanicals, lotus flower, schizandra berry and caffeine from green coffee beans.

As consumers become increasingly health-conscious and seek out products that offer functional benefits, there's a growing demand for beverages that provide a natural energy boost. Rather than relying on synthetic ingredients or high levels of sugar and caffeine, consumers are turning to beverages that contain naturally energizing ingredients that can supply them with the mental clarity, focus, stamina and endurance they need.

In addition to gravitating toward these drinks for their functional benefits, consumers appreciate the natural and sustainable profile of these beverages, which aligns with their desire to make healthier choices for themselves and the planet.
Trend Themes
1. Naturally Energizing Beverages - As consumers seek out natural energy boosts, there is an opportunity to create handcrafted energy drinks containing natural ingredients like lotus flower and schizandra berry.
2. Adaptogenic Botanicals - The use of adaptogenic botanicals in energy drinks can provide functional benefits to consumers seeking mental clarity and focus, presenting an opportunity for innovation in this area.
3. Sustainable Beverage Solutions - Given the growing demand for natural and sustainable beverages, there is an opportunity to craft energy drinks that align with consumers' desire to make healthier choices for themselves and the planet.
Industry Implications
1. Beverage Industry - There is an opportunity for businesses in the beverage industry to capitalize on the demand for natural and functional energy drinks that contain ingredients like adaptogenic botanicals, lotus flower, and schizandra berry.
2. Health and Wellness Industry - The natural and functional benefits of these energy drinks make them appealing to consumers seeking to improve their overall health and wellness, creating an opportunity in this industry for innovative products.
3. Sustainable Packaging Industry - As consumers increasingly look for environmentally friendly packaging solutions, there is an opportunity for innovation in the sustainable packaging industry to create eco-friendly packaging options for natural energy drinks.
3.5
Score
Popularity
Activity
Freshness