The Clean Energy Shot Blends Plant-based Caffeine and Adaptogens
Laura McQuarrie — July 6, 2023 — Lifestyle
References: wholesomeorganicsco & businesswire
Wholesome Organics' Clean Energy Shot lives up to its name as a plant-based energy drink that's fueled by adaptogens, nootropics and yerba mate with no sugar, calories or preservatives. This plant-powered shot blends plant-based caffeine and adaptogens like ashwagandha, lion’s mane, cordyceps and rhodiola rosea to support and enhance mental clarity, endurance and overall well-being. Alongside cognition-boosting ingredients, these energy shots are a source of vitamins, including 10,000% of the recommended daily value of B12.
These plant-powered shots are accessible in fruity flavors like Blueberry, Passion Fruit and Cherry Pomegranate, and they stand out against other sugary energy drinks that are overloaded with artificial ingredients and questionable chemicals. As a result, ingredient-conscious consumers can feel good about avoiding the jitters and energy crashes that they might experience with other energy drinks on the market.
These plant-powered shots are accessible in fruity flavors like Blueberry, Passion Fruit and Cherry Pomegranate, and they stand out against other sugary energy drinks that are overloaded with artificial ingredients and questionable chemicals. As a result, ingredient-conscious consumers can feel good about avoiding the jitters and energy crashes that they might experience with other energy drinks on the market.
Trend Themes
1. Plant-based Energy Drinks - Disruptive innovation opportunity: Developing new plant-based energy drinks using adaptogens and nootropics for enhanced mental clarity and well-being.
2. Ingredient-conscious Consumer Market - Disruptive innovation opportunity: Creating products that cater to the growing demand for clean, natural, and preservative-free energy drinks.
3. Functional Beverages - Disruptive innovation opportunity: Exploring the potential of functional beverages that offer both energy-boosting properties and additional health benefits.
Industry Implications
1. Energy Drink Industry - Disruptive innovation opportunity: Introducing plant-powered energy shots as a healthier and more sustainable alternative to traditional energy drinks.
2. Natural Food and Beverage Industry - Disruptive innovation opportunity: Capitalizing on the trend towards plant-based, clean energy drinks by creating innovative products in the natural food and beverage industry.
3. Supplement Industry - Disruptive innovation opportunity: Combining the benefits of adaptogens, nootropics, and natural ingredients to create energy shots that cater to health-conscious consumers in the supplement industry.
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