The new packaging for the Zoda Energy Drink, which was designed by graphic design company Silky Szeto, is bold and eye-catching. While the design for the Zoda Energy Drink lacks an intricate or expertly drawn set of images, the colors and minimalistic representation are visually appealing.
Each of the three bottle designs is black and features a different colorway: vibrant yellow, neon green or bold fuchsia. Different words such as "fresh," "energizing" and "functioning" are printed onto the black can. Each Zoda Energy Drink also contains a brightly hued tab to give it a very modern and edgy look.
Implications - Businesses that focus on simple and bold design will likely accomplish better results than their counterparts with complicated and busy product presentations. Consumers will be drawn to those products that are simple, yet modern.