The Fly Energy Drink is Easily Recognizable for Thirsty Consumers

 - Jul 25, 2011
References: cargocollective & thedieline
The Fly Energy Drink boasts a bold and vibrant new branding design that is sure to capture the attention of many. Magenta was the chosen color for the design of the can for the Fly Energy Drink. Designed by Carlos Nogeuira from Brazil, this energy drink takes on a rather simple but captivating appearance. Featuring a pair of wings over top of the word "Fly," the purpose of the beverage is plain but direct.

The combination of the vibrant magenta with the simple black font makes for a clean-cut but noteworthy packaging result. The Fly Energy Drink is available in Brazil.

Implications - Businesses that use simple and direct marketing and advertising strategies will fare well in today's industry. While intricate detail and design is certainly appealing to many, consumers will be drawn to those products that present themselves efficiently in a bold and eye-catching way.