This energy drink bottle design concept comes from Mike Karolos, which reduces the identities of DC and Marvel comic book heroes to communicate the strength that these energy drinks have.
Although the designs on the cans are quite abstract, it's still easy to identify which can belongs to 'Superman' and which belongs to 'Wonder Woman.' Since superheroes are synonymous with huge amounts of power, this is a clever association to make with energy drinks. Each of the energy drink cans could even represent a different flavor of beverage in the line.
With a myriad of superhero products on the market, getting a boost from one of these energy drinks might be the closest you'll ever come to experiencing real superpowers -- unless you get bitten by a radioactive spider first.