Mike Karolos' Energy Drink Bottle Design Packs a Punch
Laura McQuarrie — October 30, 2013 — Art & Design
References: behance.net & packagingoftheworld
This energy drink bottle design concept comes from Mike Karolos, which reduces the identities of DC and Marvel comic book heroes to communicate the strength that these energy drinks have.
Although the designs on the cans are quite abstract, it's still easy to identify which can belongs to 'Superman' and which belongs to 'Wonder Woman.' Since superheroes are synonymous with huge amounts of power, this is a clever association to make with energy drinks. Each of the energy drink cans could even represent a different flavor of beverage in the line.
With a myriad of superhero products on the market, getting a boost from one of these energy drinks might be the closest you'll ever come to experiencing real superpowers -- unless you get bitten by a radioactive spider first.
Although the designs on the cans are quite abstract, it's still easy to identify which can belongs to 'Superman' and which belongs to 'Wonder Woman.' Since superheroes are synonymous with huge amounts of power, this is a clever association to make with energy drinks. Each of the energy drink cans could even represent a different flavor of beverage in the line.
With a myriad of superhero products on the market, getting a boost from one of these energy drinks might be the closest you'll ever come to experiencing real superpowers -- unless you get bitten by a radioactive spider first.
Trend Themes
1. Superhero-inspired Energy Drinks - Energy drink brands can capitalize on the popularity of superheroes by creating superhero-inspired energy drinks, leveraging the association with power and strength.
2. Abstract Design Packaging - Abstract designs on energy drink cans can create a unique and identifiable brand aesthetic, making it easy for consumers to differentiate between flavors and build brand loyalty.
3. Superhero Merchandising - Expanding the superhero brand into new industries like energy drinks can create cross-promotion opportunities and increase consumer engagement.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the market potential of superhero-inspired energy drinks and cater to consumers interested in both superheroes and energy-boosting products.
2. Packaging and Design - Packaging and design agencies can partner with energy drink brands to create eye-catching abstract designs that reflect the superhero branding, helping the products stand out on store shelves.
3. Entertainment and Licensing - Entertainment and licensing companies can collaborate with energy drink brands to create unique superhero-themed products and merchandise to captivate fans and expand the superhero brand reach.
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