Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Soul Drive Natural Energy Drinks Embody the Might of a Lion

When you think about natural energy drinks and what mighty animal could embody the feeling of "savage power," Soul Drive's packaging seems spot on. The design of the cans by CreativeDNA is designed to appeal to a health-conscious audience, highlighting that Soul Drive drinks contain both energizing ingredients and natural juice.

Unlike a lot of other energy drinks packaged with bold colors and hard-edged shapes, Soul Drive's cans are a lot softer, but convey that the energy drinks can deliver just the same kind of energy-boosting properties. The cans have a cool and silvery patterning on them, subtly hinting at the drink's refreshing properties and in addition to the prominent fruits on each can, the lion's face changes color to match the delicious fruit flavors like apples, oranges and limes.