Kid-inspired adult products such as adult coloring books and gummy vitamins for grownups often appear as if designed for young ones but upon closer inspection are clearly intended for a more mature audience.
A great example of such a product offering is the decor collection from iconic toy construction kit company Meccano, which included 21-distinct parts that are assembled as the consumer wishes to create a piece of furniture all their own. Targeted at adults who had been big fans of the toy kits as children, the Meccano home line restores the sense of wonder associated with playtime into a mature activity such as decorating a home.
Suggesting a missing period of growth between childhood and adult life, such kid-inspired products for adults appeal to our inner most desires while communicating the modern interest in "unplugging," from both technological means and that of responsibility.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
