After finding there was a missing link between food that was both fun and functional for children, Smartcandy was developed as a healthy developmental candy for kids between the ages of six and 18. What sets the candy products from other candies and vitamins on the market is that the snacks are infused with Vitamin A for eye health, B vitamins for turning sugar and carbs into sustainable energy and Vitamin C for the immune system. On top of this, the candies are also loaded with antioxidants and electrolytes. In terms of the ingredients and taste, the fruity flavors are free of high-fructose corn syrup and come in either Gummy or Froot form—a proprietary candy and yogurt casing that covers a chewy fruit center.
Launched by the parents of two energetic young boys, Andrea and Eric Stoll cleverly describe their Smartcandy brand as "Nike meets Willy Wonka."