This sophisticated coloring book demonstrates perfectly how the pastimes created with children in mind can be fine-tuned for adults. Full of intricate artworks that will essentially turn anyone into an instant artist, the pages were created by Johanna Basford, an illustrator based in the United Kingdom. Inspired by Scotland’s Brodick Castle Gardens, the images focus on stunning floral designs.
As for why she decided to create such a sophisticated coloring book, she notes how "coloring seems to help people think about a time when life was simpler and more carefree." It will encourage adults to channel their creativity in a way that is often lost the older they get. Although this is a pastime that may only attract already imaginative individuals, perhaps it will reach another demographic to expand their artistic abilities.
What Makes This Trend Stand Out
- Adult Coloring Books
- The popularity of this sophisticated coloring book demonstrates a trend towards adults enjoying the childhood pastime of coloring.
- Fine-tuning Children's Pastimes for Adults
- Johanna Basford's coloring book is an example of how childhood pastimes can be refined for adults.
- Art Therapy
- Coloring books like Johanna Basford's provide a way for adults to channel their creativity and relax, making it a trend in the field of art therapy.
Sectors Adopting This
- Publishing
- The success of adult coloring books like Johanna Basford's presents a disruptive innovation opportunity for publishers to expand their offerings beyond traditional books.
- Stationery and Art Supplies
- The trend towards adult coloring books provides an opportunity for companies in the stationery and art supply industries to develop products specifically for this market.
- Wellness and Self-care
- The popularity of adult coloring books can be leveraged by companies in the wellness and self-care industries to offer products that promote stress relief and relaxation.
