StrangeLove is a kit with everything needed to make an “organic energy elixir,” with packaging that goes against the ways energy drinks are typically packaged.
The promotional StrangeLove box was designed by Marx Design and instead of adopting loud colors, punchy graphics and claims of how “premium” the drink is, the Marx Design took an approach that makes the StrangeLove kit mysterious and intriguing. Marx Design notes that it wanted the design to be “like something you would find in an old encyclopedia or Ripley’s Believe It or Not,” as well as something you'd want to share with your friends.
The kit comes with one StrangeLove ginger beer, a bottle opener with a heart on one side and a rat on the other, metal straws, a deck of Tarot-style playing cards, promotional material and a cocktail straw.
What's Driving This Trend
- Eccentric Packaging
- Disruptive innovation opportunity: Exploring unconventional packaging for energy drinks to create a unique and intriguing consumer experience.
- Organic Energy Elixirs
- Disruptive innovation opportunity: Developing all-natural and organic energy drink alternatives to cater to health-conscious consumers.
- Mysterious Marketing
- Disruptive innovation opportunity: Utilizing cryptic and captivating marketing strategies to create intrigue and generate word-of-mouth buzz.
Who This Affects Most
- Beverage Packaging
- Disruptive innovation opportunity: Redesigning energy drink packaging to break away from traditional norms and attract a new segment of consumers.
- Health and Wellness
- Disruptive innovation opportunity: Capitalizing on the demand for healthier energy drink options by producing all-natural and organic energy elixirs.
- Marketing and Advertising
- Disruptive innovation opportunity: Implementing enigmatic and share-worthy promotional campaigns to differentiate energy drink brands and create a viral marketing effect.
