Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Citrusy Canned Cocktails

Four Pillars' Rare Dry Gin & Tonic Delivers Big Flavor

— November 10, 2021 — Lifestyle
Four Pillars' Rare Dry Gin & Tonic is made with an extra-concentrated version of the brand’s Rare Dry Gin, double the botanicals and extra oranges to replicate a signature citrus garnish. The simple G&T promises to complement a variety of social occasions and its portable format makes it easy to take virtually anywhere—no cocktail glass needed.

To pair with the premixed beverage, the Australian distiller also created a bespoke tonic. Four Pillars was inspired by favorites from other brands like Fever-Tree and StrangeLove and set out to create just the right balance of sweet, sour and bitter flavors for its canned beverage. The first ready-to-drink product from the brand delivers intense flavor and 5.1% ABV.
Trend Themes
1. Canned Cocktails - The rise of canned cocktails presents an opportunity for distillers to innovate in terms of flavors and packaging design, as well as to reach a wider audience with more convenient and portable options.
2. Ready-to-drink Beverages - The trend towards ready-to-drink cocktails and beverages reflects an increased consumer demand for convenience and portability, as well as a desire for high-quality drinks made with premium ingredients.
3. Craft Tonic Water - As more distillers venture into the ready-to-drink market, there is an opportunity to innovate in terms of mixers as well—craft tonic waters made with botanicals and unique flavor profiles could provide a point of differentiation and appeal to discerning drinkers.
Industry Implications
1. Alcoholic Beverages - Distillers can tap into the canned cocktail trend to offer consumers more convenient and portable options, as well as to experiment with different flavor profiles and packaging designs.
2. Packaging - With the rise of canned cocktails, there is a growing demand for innovative and sustainable packaging solutions that offer both functionality and aesthetics, as well as reduced environmental impact.
3. Mixers - As more consumers turn to ready-to-drink cocktails, there is an opportunity for mixers producers to expand their offerings beyond traditional options and explore unique flavor combinations and ingredients.
1.6
Score
Popularity
Activity
Freshness