On-Tap Gin Brand Cocktails

These Nicholson Gin premixed cocktails have been announced by the brand as a series of ready-to-drink (RTD) canned cocktails and cocktails on tap perfect for satisfying demand for high-quality serves. The cocktails come in four varieties including the Original Gin & Tonic, Blood Orange Gin & Tonic, Pomelo Spritz and the Paloma, which are each crafted with the brand's signature spirts in the spotlight. The drinks are also launching on tap alongside four additional serves including the Classic Margarita, Tommy's Margarita, Espresso Martini and Negroni.

CEO Alex Johns spoke on the new Nicholson Gin premixed cocktails saying, "When we picked up the business, there was one product: a very famous, but somewhat dusty London dry gin. In a world with thousands of London dry gins, we decided that focusing on another element of Nicholson’s history – cocktails – might be a better strategy. Sales of RTD cocktail cans were growing, and bars were starting to introduce cocktails on tap, so we thought this would be a great place to focus our efforts.”