Pump Energy Drink Packaging is Given a Bold and Powerful Boost

 - Dec 14, 2012
References: crtr.ru & lovelypackage
The name that was chosen for this beverage is already sufficiently supercharged and does very well to represent the nature of the product within. Pump Energy Drink packaging enhances the brand identity further with a simple, punchy and direct image that clearly exemplifies the name.

The Character Agency of Russia came up with this captivating concept that features a basic handle with a vertical shaft beneath it. This symbol is illustrated in a block of black ink and the upper half of the pop can is covered in a bright yellow. The contrast between the two hues makes the container especially visually impactful. Text does not clutter Pump Energy Drink packaging and is frankly unnecessary. Bold and straightforward, this image alone is most effective.