These eerie packaging designs are showcasing how brands are going to extreme, and often visually perplexing lengths to capture consumer attention.
With the amount of products that continuously stock store shelves, packaging designs can often act as the deciding factor for consumers looking to purchase one product from another. Straying away from the more minimalist and contemporary aesthetics, these eerie packaging designs are utilizing the shock value of macabre imagery to add a visually enticing aspect to everyday retail goods. From booze branding that features skeletal images to those that reference supernatural beings, these eerie packaging examples are showcasing how deviously dark references can add a sense of allure and excitement that consumers will surely appreciate.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
