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26 Eerie Packaging Designs

From Blackout Booze Branding to Bloody Wine Branding

— April 29, 2014 — Marketing
These eerie packaging designs are showcasing how brands are going to extreme, and often visually perplexing lengths to capture consumer attention.

With the amount of products that continuously stock store shelves, packaging designs can often act as the deciding factor for consumers looking to purchase one product from another. Straying away from the more minimalist and contemporary aesthetics, these eerie packaging designs are utilizing the shock value of macabre imagery to add a visually enticing aspect to everyday retail goods. From booze branding that features skeletal images to those that reference supernatural beings, these eerie packaging examples are showcasing how deviously dark references can add a sense of allure and excitement that consumers will surely appreciate.
6.2
Score
Popularity
Activity
Freshness
26
Scary Seasonal Suds
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
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25
Horseman Hybrid Branding
Horseman Hybrid Branding
The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait
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24
Dracula-Inspired Wines
Dracula-Inspired Wines
This Vampire Merlot is Been Made for the Bloodthirsty Connoisseur
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23
Geometric Skull Packaging
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
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22
Inkblot Skull Wine Packaging
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
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21
Darkly Branded Beer
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
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20
Life-Celebrating Beer Cans
Life-Celebrating Beer Cans
Corona's Limited-Edition Beer Cans Pay Tribute to the Day of the Dead
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19
Dangerous Insect-Clad Packaging
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
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18
Sacrilegiously Sweet Beer Brandings
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
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17
Blooming Skull Booze Packaging
Blooming Skull Booze Packaging
Dearly Beloved Wine Sports a Dark Yet Playful Label
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16
Armored Beverage Branding
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
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15
Skulltastic Designer Gear
Skulltastic Designer Gear
Mastermind JAPAN x JOYCE Capsule Collection is Seriously Badass
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14
Hair-Raising Treat Branding
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
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13
Butcher Beer Branding
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
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12
Blackout Booze Branding
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
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11
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
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10
Skull-Adorned Bean Branding
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
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9
Suave Coffee Branding
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
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8
Macabre Packaging
Macabre Packaging
Fruta del Diablo Salsa Features Dia de los Muertos Skulls
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7
Surrealist Alcohol Labels
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
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6
Bloody Wine Branding
Bloody Wine Branding
Beaujolais Nouveau AD Packaging Functions as Promotional Donations
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5
Supernatural Spirit Branding
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
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4
Urbane Bottle Branding
Urbane Bottle Branding
Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker
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3
Nautical Sinful Spirit Packaging
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
<
2
Cement-Coated Containers
Cement-Coated Containers
A Concrete Bottle Surface Covers Wine with an Unexpected Cloak
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1
Cracked Flask Branding
Cracked Flask Branding
Broken Bottle Beer Packaging Will Start a Bar Fight
<