Red wine may be likened to the blood of Christ, but how about the vital fluid of advertisers? Beaujolais Nouveau AD packaging takes the surprising form of IV bags, intended to play on the concept of freshness, vitality and life-giving gifts.
The Astos Dizainas McCann Erickson agency of Lithuania launched this clinical campaign to promote the metaphorical rejuvenation of the company. It sounds as though the rich ruby liquid was poured into these transparent intravenous sacks to make unique professional handouts for past and prospective clients. Each is labeled with information about its "donor" -- an AD McCann Erickson employee. To enhance the hospital theme of Beaujolais Nouveau AD packaging, each sachet was brought out and presented in ice-packed coolers.