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Butcher Beer Branding

Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker

— April 13, 2011 — World
Appealing to an abundance of meat-eating beer drinkers, Blood Alley Bitter Ale packaging is complete with a pig being prepped for a high-protein meal. Chosen as the image for the Vancouver-based brewery, the plump porker likely harkens to the district's meatpacking history.

Where the label may seem a little macabre, the creators at Atmosphere Design were working off of the beverage's name. The Russell Brewing Company named this particular alcoholic drink after an old, gory Gastown alleyway, giving the brew an edgy but established bit of history and authenticity. The printed bottle's color scheme appropriately employes a bright red against white lettering and the black glass. Blood Alley Bitter Ale packaging certainly stands out, and perhaps even suggests a good food pairing.
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