There are several techniques for formalizing the look of a product wrapper, but few designers would jump to the solution that Brandient has exercised. Lawyer's House Wine packaging has been donned in what appears to be a men's dinner jacket, demonstrating outside-of-the-box thinking.
Perhaps you need to choose a bottle of wine for a fancy dinner -- what better alcoholic companion could you pick out than one that's dressed similar to you? The dark flask is swathed in a richly textured label that's been enhanced with a pinstripe pattern. A fold towards the top of the sticker mimics a collar and a small pocket has been integrated too. Lawyer's House Wine packaging is even accessorized with a luxurious red handkerchief to complete its dapper design.
What Makes This Trend Stand Out
- Formalized Packaging
- Exploring unconventional methods to formalize the look of product packaging, such as incorporating clothing-inspired elements.
- Textured Labels
- Enhancing product packaging with richly textured labels to create a unique sensory experience for consumers.
- Fashion-inspired Packaging
- Creating packaging designs that draw inspiration from fashion and apparel, adding a touch of luxury and sophistication to the product.
Sectors Adopting This
- Wine and Spirits
- Innovating wine and spirits packaging to stand out on store shelves and appeal to discerning consumers.
- Packaging Design
- Providing opportunities for designers to think creatively and break traditional packaging norms to create eye-catching and memorable designs.
- Luxury Goods
- Exploring fashion-inspired packaging designs to elevate the perceived value of products in the luxury goods industry.
