What is the trend of formalized packaging?

Exploring unconventional methods to formalize the look of product packaging, such as incorporating clothing-inspired elements.

What is the trend of textured labels?

Enhancing product packaging with richly textured labels to create a unique sensory experience for consumers.

What is the trend of fashion-inspired packaging?

Creating packaging designs that draw inspiration from fashion and apparel, adding a touch of luxury and sophistication to the product.

What are the implications for the wine and spirits industry?

Innovating wine and spirits packaging to stand out on store shelves and appeal to discerning consumers.

What are the implications for the packaging design industry?

Providing opportunities for designers to think creatively and break traditional packaging norms to create eye-catching and memorable designs.

What are the implications for the luxury goods industry?

Exploring fashion-inspired packaging designs to elevate the perceived value of products in the luxury goods industry.

Urbane Bottle Branding : Lawyer's House Wine

Urbane Bottle Branding

Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker

Amelia Roblin — April 16, 2013 — Marketing

References: brandient & thedieline

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There are several techniques for formalizing the look of a product wrapper, but few designers would jump to the solution that Brandient has exercised. Lawyer's House Wine packaging has been donned in what appears to be a men's dinner jacket, demonstrating outside-of-the-box thinking.

Perhaps you need to choose a bottle of wine for a fancy dinner -- what better alcoholic companion could you pick out than one that's dressed similar to you? The dark flask is swathed in a richly textured label that's been enhanced with a pinstripe pattern. A fold towards the top of the sticker mimics a collar and a small pocket has been integrated too. Lawyer's House Wine packaging is even accessorized with a luxurious red handkerchief to complete its dapper design.

Trend Themes

Formalized Packaging — Exploring unconventional methods to formalize the look of product packaging, such as incorporating clothing-inspired elements.
Textured Labels — Enhancing product packaging with richly textured labels to create a unique sensory experience for consumers.
Fashion-inspired Packaging — Creating packaging designs that draw inspiration from fashion and apparel, adding a touch of luxury and sophistication to the product.

Industry Implications

Wine and Spirits — Innovating wine and spirits packaging to stand out on store shelves and appeal to discerning consumers.
Packaging Design — Providing opportunities for designers to think creatively and break traditional packaging norms to create eye-catching and memorable designs.
Luxury Goods — Exploring fashion-inspired packaging designs to elevate the perceived value of products in the luxury goods industry.

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