This packaging is courtesy of Sipsmith, an independent gin and vodka maker.
Based out of London, the two founders, Sam and Fairfax, created their first batch of their product in Spring 2009.
While the picture on the packaging is beautiful, it is a bit creepy that the swan's head goes nowhere. I think it must have been inspired by iconic surrealist painter, Salvadore Dali.
Implications - In the over-saturated world of alcohol sales, being distinctive is the most important asset to a company. Uncommon packaging is one of the best ways to brand your product as different from the majority of similar products on sale. Companies that are interested in spicing up a stagnant product or interested in the short term boost of relevance one gets when debuting new packaging should look into revamping their labels.