You might think that because Corona's limited-edition beer cans are covered in skeletons, that they are a little bit morbid and just in time for Halloween. But the sugar skull-print beer cans are meant to convey the opposite of death by acknowledging November 1st and 2nd as the Day of the Dead and a celebration of life.
The Corona beer cans were designed by Zulu Alpha Kilo, featuring white, blue and yellow can designs that are surprisingly uplifting, considering they have skulls on them. The accompanying posters ask questions like "Will you have seen enough sunrises?" and "Will you have loved enough?"
These thought-provoking questions incite beer drinkers to make the most of their lives and enjoy them as much as they can while they are still alive.